June 2, 2017

2 Min Read

corporate updatesinside ubisoft

Our New Logo: These Are Just, Like, Your Opinions, Man

As our CEO Yves said at the close of our E3 conference last year, "the real magic and innovation happens when teams and players are free to create, free to innovate, free to express themselves, free to take risks and have fun."

This perfectly captures the interwebs' reaction to the reveal of our new logo yesterday.

ubisoftlogo

We wanted to share with you some of our favourites.

Yep... OK, you got us with this one Brian.

https://twitter.com/Protodude/status/869982111838552064

Ikkkou started a discussion on Reddit with predictions of what the future might hold based on our minimalist approach. Ikkkou for the year 2025:

ubilogo-ikkkou

Brehcolli for the year 2040:

ubilogo-brehcolli

Timmmmehh for the year 2055:

ubilogo-timmmmehh

A simple, classy response from our friends at @electronicarts. Much obliged! https://twitter.com/electronicarts/status/869926920892424193

Thumbs Up! - EA UK (@electronicarts) May 31, 2017

@geoffkeighley rightly pointed out that whatever you think of the logo, it was an unleaked announcement. So we've got that going for us, which is nice. https://twitter.com/geoffkeighley/status/869923540585271296

Games may leak but the new Ubisfot swirl was a tightly held secret!

HTTPS://T.CO/WCT2BMJZ3K

GEOFF KEIGHLEY (@geoffkeighley) May 31, 2017

There was also this obscure Reddit post from NITRISS which almost no one has upvoted, that may or may not have been 3D modelled and then 3D printed 0_0

ubilogo-nitriss

Thank you Marco... at least someone gets us.

@ubisoft is rocking with their new logo

That's a company that knows how to renew his brand while keeping core values.

PIC.TWITTER.COM/U9RAFDOH05

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